* Burberry is a clothing company whose products were initially associated with the chav stereotype. Burberry’s appeal to chav fashion sense is a sociological example of prole drift, where an up-market product begins to be consumed en masse by a lower socio-economic group. Burberry has argued that the brand’s popular association with chav fashion sense it is linked to counterfeit versions of the clothing. « They’re yesterday’s news », stated Stacey Cartwright, the CEO of Burberry. « It was mostly counterfeit, and Britain accounts for less than 10% of our sales anyway. »[22] The company has taken a number of steps to distance itself from the stereotype. It ceased production of its own branded baseball cap in 2004 and has scaled back the use of its trademarked checkered/tartan design to such an extent that it now only appears on the inner linings and other very low-key positions of their clothing.[23][24] It has also taken legal action against high-profile infringements of the brand. In August 2006, a company introducing tuk-tuk vehicles into the south coast resort of Brighton, England named one the « Chavrolet » which had it painted in the distinctive Burberry tartan. However, the company soon had to withdraw this vehicle when Burberry threated proceedings for breach of copyright.[25]
moi je dis
ACE
j’ai acheté ce disque samedi en cachette de françoise massacre
elle croyait que j’étais parti avec juste le the fall mais j’ai eu le temps de prendre ça et les remixes de sebastian {très bonne pochette pour un disque insipide, vraiment}
j’aime tout dans the streets, particulièrement parce que je ne comprends pas tout de suite toutes les paroles, j’aime aussi beaucoup la musique parce qu’elle est subtilement dégradée de son originalité intrinsèque
il n’y a personne d’autre comme lui
là, c’est pj harvey
{décoration}
là, c’est mike skinner
ils ont le même rouge à lèvres
By Guy Mercier
6 octobre, 2008
